Tag: Jerry Daykin

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How embracing diversity can spice up your marketing strategy

Added to Collection on: 2020-11-27 08:15:00

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Marketing
Communication design
Online advertising
Digital marketing
Market segmentation
Advertising
Location-based advertising
Advertising management
Jerry Daykin

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GSK's Jerry Daykin on how to avoid the 'slippery slope' of digital KPIs

Added to Collection on: 2021-03-25 14:15:00

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Marketing
Online advertising
Digital marketing
Performance indicator
Click-through rate
Targeted advertising
Pay-per-click
Engagement marketing
Jerry Daykin

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