YouTube's new report helps brands understand the full value of paid and organic video

Google introduces a new Brand Pulse Report powered by AI technology to help brands measure their complete presence across YouTube's platform.

This innovative reporting tool uses advanced multi-modal artificial intelligence to track brand mentions through both visual elements like logos and product appearances, and language-based references in audio and video titles. The system captures even casual product mentions by creators, providing comprehensive brand monitoring that was previously difficult to achieve. Brands can now access detailed metrics including unique viewer counts and category share comparisons.

• Multi-modal AI detects brand presence through visuals, audio, and text across YouTube content
• New metrics reveal how paid advertising drives organic video views and brand searches
• "Total Unique Viewers" and "% Share of Watch Time" provide competitive category insights
• System captures casual creator mentions and product placements automatically