With 135% Growth, Kroger's Ad Business Aims to 'Set the Bar' for Media Accountability

Retrieved on: 2021-06-15 17:17:06

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With 135% Growth, Kroger's Ad Business Aims to 'Set the Bar' for Media Accountability. View article details on hiswai:

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Amid all this activity, the grocer's retail media unit, Kroger Precision Marketing (KPM), has undergone its own growth spurt. With millions of loyalty card ...

Article found on: www.adweek.com

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