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Why CCM has emerged as a modern concoction of digital experience, automation and compliance

Retrieved on: 2024-02-19 23:05:45

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The article highlights the pivotal role of Customer Communications Management (CCM) in improving customer experience (CX) in Asia-Pacific businesses. Microsoft and other digital technologies are essential for modernizing customer engagement and ensuring brand resilience amidst economic challenges and cybersecurity threats.

Article found on: techwireasia.com

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