Why Ad Performance Marketing Across Retail Media Networks Is So Hard

**Exploring the Complexities of Retail Media Networks by an Unknown Author** The article delves into the intricacies of managing digital marketing campaigns across various retail media networks such as Amazon, Walmart Connect, and Instacart. It highlights challenges like fragmentation, data silos, and technical hurdles that marketers face when optimizing ad performance and budget allocation. - **Retail Media Fragmentation**: Managing campaigns across different platforms with unique interfaces and terminology poses significant challenges. - **Data Integration Issues**: Disconnected data between networks complicates performance analysis and attribution modeling. - **Complex Budget Allocation**: Diverse metrics and reporting methods across platforms make budget optimization difficult. - **Technical Integration Challenges**: Managing campaigns requires custom integrations due to varying API structures and functionalities. This article is crucial for marketers navigating the rapidly evolving landscape of retail media networks.