Why Ace Hardware Says Being a 'Late Mover' to Retail Media is a Benefit - Chief Marketer

Ace Hardware launches RedVest Media retail network in October, reported by Chief Marketer.

The hardware co-op with 5,000+ stores will allow brands to advertise across its homepage, product pages, mobile app, emails, and in-store signage, plus programmatic off-site ads. With 73 million loyalty members and 50 million monthly website visits, Ace joins major retailers capitalizing on retail media revenue streams. Corporate VP Molly Hjelm says being "wonderfully late" allows them to leverage proven technology and industry learnings for faster deployment.

• Strategic timing advantage: Ace partnered with Epsilon Retail Media for proven platform technology, avoiding common early-adopter pitfalls • Comprehensive advertising reach: Brands can advertise on homepage, product pages, search results, mobile app, emails, and 3,900 opted-in store locations • Growing digital presence: E-commerce sales increasing 30% year-over-year with 6 million app users driving advertiser interest • Enhanced shopping experience: Personalized ads help customers discover relevant products and solutions they might not have initially considered