What is 'dark martech' and what challenges does it present?

Retrieved on: 2018-03-13 19:26:15

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Marketing

Business economics

Market economics)

Microeconomics

Martech

Integrated marketing communications

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What is 'dark martech' and what challenges does it present?. View article details on hiswai:

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<div>This is highlighted in Econsultancy's latest Marketing in the Dark report, in association with <b>IBM Watson</b> Marketing, which also delves into how companies are generally using martech as well as harnessing its power. Research comes from a survey of 1,026 senior marketing professionals in the summer ...</div>

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