We strictly adhere to regulations and promote responsibly: Diageo's Varun Koorichh - Mint

Retrieved on: 2024-10-07 02:00:36

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Brand management

Communication design

Surrogate advertising

India

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We strictly adhere to regulations and promote responsibly: Diageo's Varun Koorichh - Mint. View article details on hiswai:

Summary

The article examines the design and brand strategies of alcohol brands in India, emphasizing experiential and digital marketing while complying with advertising restrictions. Tags like Brand management, Communication design, and Influencer marketing highlight the interconnectedness of design with positioning and engagement.

Article found on: www.livemint.com

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