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To Derive Value from Predictive Analytics, Intent Data Is a Must

Retrieved on: 2018-08-17 23:33:45

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<div>The use of <b>predictive analytics</b> in B2B marketing isn't new, and it isn't going ... Although <b>predictive analytics</b> can provide some directional value, B2B ... are better suited to much <b>larger</b> volumes of <b>data</b> (for example, polling <b>data</b>).</div>

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