Article Details

The Twofold Effect of Customer Retention in Freemium Settings

Retrieved on: 2021-01-04 14:37:30

Tags for this article:

Click the tags to see associated articles and topics

The Twofold Effect of Customer Retention in Freemium Settings. View article details on hiswai:

Excerpt

Many digital products offer “freemiums”: that is, part of the product for free, often with advertising, and an enhanced customer experience for payment.

Article found on: hbswk.hbs.edu

View Original Article

This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up
Book a Demo