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The rise of performance marketing on the big screen: Why advertisers are loving CTV

Retrieved on: 2024-05-30 00:59:40

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Summary

The article discusses CTV's growing influence on advertising, highlighting measurable, targeted campaigns. It notes significant gains for various sectors, including home and garden, where CTV enhanced performance metrics. The key concept, 'Gardening,' illustrates sector-specific advertising success.

Article found on: www.emarketer.com

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