The Case for Brand Marketing in Challenging Times - 4Hoteliers.com

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Tags for this article:

Brand management

Customer relationship management

Marketing effectiveness

Return on marketing investment

Touchpoint

Brand relationship

Brand awareness

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The Case for Brand Marketing in Challenging Times - 4Hoteliers.com. View article details on hiswai:

Summary

The article explores brand marketing's evolving role, showing the interplay between *design* in brand communication and tags like brand and product management, digital marketing, and brand relationships, emphasizing a balance between performance and long-term brand building.

Article found on: www.4hoteliers.com

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