Telstra CMO Brent Smart: Converting demand is easy; why 'brave marketers' are about to get sacked

Retrieved on: 2024-08-13 21:01:56

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Telstra CMO Brent Smart: Converting demand is easy; why 'brave marketers' are about to get sacked. View article details on hiswai:

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Telstra CMO Brent Smart says going all-in on brand building and spending big on creative isn't about "awards or ego", but because it's the safest ...

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