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SportPesa League launches with Sh1.12B investment to transform Kenyan football

Retrieved on: 2025-09-22 14:30:34

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SportPesa League launches with Sh1.12B investment to transform Kenyan football. View article details on hiswai:

Summary

SportPesa has launched a revolutionary new football league in Kenya, replacing the FKF Premier League with a Sh1.12 billion investment over 10 years in partnership with the Football Kenya Federation.

This transformative initiative addresses long-standing challenges in Kenyan football including financial instability, unpaid player salaries, and limited fan access. The SportPesa League introduces professional club structures, guaranteed funding, and free-to-air broadcasting to elevate the sport to global standards. Under this new model, clubs will transition from societies to private companies, ensuring accountability and sustainable operations.

  • Financial stability: 10-year guaranteed funding eliminates chronic financial problems plaguing Kenyan football clubs
  • Professional transformation: Clubs become private companies with professional management and regular player salaries
  • Enhanced accessibility: Free broadcasts on KBC and online streaming ensure nationwide fan engagement
  • Community impact: Integration with Tujiamini grassroots programs creates pathways for youth development and professional careers

Article found on: biznakenya.com

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