Snapchat Prioritizes European Influence With New Palace Art Project - MediaPost

Augmented Reality Brings Versailles Gardens to Life: An Article by Colin Kirkland

Snapchat introduces an augmented reality (AR) experience, "Dansez Versailles," in the Palace of Versailles gardens, transforming them into a lively spectacle reminiscent of their Baroque past. This initiative, launched by Snap Inc., aims to revitalize the historic space with immersive AR technology.

• Visitors can experience historical dances virtually in iconic garden spots like the Latona Fountain and Orangery.
• Snapchat enhances user interaction through fashion transformations via AR Lenses.
• France emerges as Snapchat's leading European market, emphasizing AR as a key investment focus.
• Snap's AR Studio Paris fosters cultural and educational partnerships, including with the Palace of Versailles.