Snapchat Launches Interactive Art Project at the Palace of Versailles | Social Media Today

Exploring History through AR with Snapchat

Snapchat has partnered with the Palace of Versailles to introduce "Dansez Versailles," an in-app augmented reality (AR) art project. This initiative aims to provide visitors with an immersive historical experience, blending the past with modern technology for a unique cultural journey in the Palace gardens.

• Interactive AR Experience: Visitors can explore iconic baroque dances through AR activations on their devices.
• Cultural Partnership: The collaboration highlights Snapchat's focus on integrating technology with cultural experiences.
• Expanding Local Influence: With 27 million users in France, Snapchat strengthens its presence with this cultural initiative.
• Previous Art Collaborations: Snap has a history of engaging with museums and renowned artists in digital art projects.