Sara Blakely's Sneex Evolves Marketing to be More Approachable - Chief Marketer

Chief Marketing Officer Rachel Goldflam from luxury heeled sneaker brand Sneex discusses the company's new fall campaign and future expansion plans.

The one-year-old brand, founded by Spanx creator Sara Blakely, launched its "City Life Sneex Style" campaign across 350 NYC digital kiosks during Fashion Week. The campaign targets commuting professional women who typically carry heels to change into during their workday, positioning Sneex as the solution that eliminates this need.

• Campaign runs across LinkNYC kiosks, social media platforms, and partnerships with Vogue and The New York Times
• Brand has achieved 10-20% monthly sales growth and 40% repeat customer rate since launch
• Plans include expanding from direct-to-consumer sales to physical stores and retail partnerships
• Sara Blakely's involvement provides "instant credibility" in the competitive luxury footwear market