RTB House turns to generative AI to improve programmatic precision - Yahoo Finance

Retrieved on: 2023-11-27 21:46:02

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Online advertising

RTB House

Real-time bidding

Targeted advertising

Digital marketing

Generative artificial intelligence

Generative pre-trained transformer

Artificial intelligence

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ChatGPT

Large language model

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RTB House turns to generative AI to improve programmatic precision - Yahoo Finance. View article details on hiswai:

Excerpt

... digital marketing. ADVERTISEMENT. Advertisement. ContentGPT is built off of generative pre-trained transformers (GPTs) and large language models ...

Article found on: finance.yahoo.com

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