Retail media is the fastest growing ad channel, but 'is not invincible,' our analyst warns

Retrieved on: 2023-12-04 19:13:23

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Retail media is the fastest growing ad channel, but 'is not invincible,' our analyst warns. View article details on hiswai:

Excerpt

2 ad spend channel, second only to search. Retail media will be bigger than connected TV, digital audio, traditional television advertising combined ...

Article found on: www.insiderintelligence.com

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