Red Bank's new geospatial AI tool uses cellular signals, location data for traffic safety

Red Bank city commissioners have approved a $14,825 subscription to Urban SDK's transportation analytics service that uses cell phone signals and GPS data to identify traffic safety issues and speeding hotspots.

The Florida-based company provides anonymized traffic data through a dashboard system that helps police and public works departments make data-driven decisions about resource deployment and infrastructure planning. Officials emphasize that no personally identifiable information is collected, with the system only tracking digital signals rather than phone numbers, faces, or license plates. The one-year pilot program aims to replace traditional guesswork in traffic enforcement with precise analytics.

• Urban SDK aggregates publicly available data from third-party sources to create comprehensive traffic flow insights
• Police can identify exact locations and times for optimal speed enforcement deployment based on historical patterns
• Public Works can evaluate traffic safety measures like signage, lane markers, and speed limits more effectively
• The service costs approximately $9,000 less than standard pricing and will be evaluated for potential extension