Puma welcomes back marketing veteran Tara McRae - The Media Leader

The article discusses Tara McRae's new role at Puma, emphasizing her expertise in marketing and brand strategy. This ties to the key concept of 'Design' through her tasks in communication and graphic design to elevate brand equity. Tags like 'Brand,' 'Communication design,' and 'Product management' are relevant to her strategic focus areas at Puma.