Programmatic for in-game advertising is the only way to scale

Retrieved on: 2020-11-24 16:18:45

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Marketing

Communication design

Out-of-home advertising

Targeted advertising

In-game advertising

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Programmatic for in-game advertising is the only way to scale. View article details on hiswai:

Excerpt

Despite the significantly higher engagement rates of gamers compared to <b>TV</b> viewers or those browsing the web, a study by OMD Sweden earlier this ...

Article found on: mobilemarketingmagazine.com

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