Pills, promotions and a dose of doubt: Influencers, VC money fuel India's booming ...

The article discusses the booming dietary supplement market in India, driven by social media influencer marketing and venture capital post-Covid-19. While growth is strong, experts warn about potential misinformation, blurred lines between wellness and pseudoscience, and the need for better regulation. This aligns with the key concept of 'Bugs' by highlighting the industry's bugs, such as marketing overshadowing science, a focus of influencer-driven hype. Tags relate to these aspects, encapsulating concepts like social influence, influencer marketing, and wellness companies.