OMG's new head of marketing has big plans for the media group - AdNews

Retrieved on: 2024-10-13 22:18:18

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Product management

Brand management

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Summary

The article covers Omnicom Media Group's focus on centralizing its brand design and strategic marketing under CMO Kim Hamilton, highlighting its strengths without overshadowing individual agency brands. Concepts of brand management, positioning, and communication design are emphasized.

Article found on: www.adnews.com.au

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