New Data from VEVE Reveals 33% Surge in Browser Advertising Spend as AI Search ...

VEVE's new data reveals a dramatic 33% surge in browser advertising spend as brands pivot from traditional digital marketing channels to capture consumers at the start of their online journey. The shift represents a fundamental change in customer acquisition strategy, with companies investing heavily in browser start page advertising to reach users before they become distracted by social media and search results.

Browser advertising is experiencing unprecedented growth across multiple industries as marketers seek alternatives to traditional platforms. Major retailers like Nike and Walmart have increased their browser ad budgets by 64%, while streaming giants including Disney+ and Amazon Prime are redirecting spend to appear on browser start pages before consumers begin searching.

• Retail brands lead the surge with 64% year-over-year spending increases, followed by banking and fintech at 106%
• Travel companies like Booking.com and Expedia have boosted browser advertising investment by 34%
• The shift addresses rising ad blocker usage (42% of users) and declining organic reach on traditional platforms
• Browser environments reach over 5.1 billion users globally, serving as the primary internet gateway for 60% of the population