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Media Briefing: Ad buyers say it's still too early for them to pick which alternative IDs to prioritize

Retrieved on: 2024-01-25 17:45:07

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Media Briefing: Ad buyers say it's still too early for them to pick which alternative IDs to prioritize. View article details on hiswai:

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For example, LiveRamp's RampID has a wider adoption rate out of the universal identifiers in the U.S. among Dentsu's advertisers and buyers, she said.

Article found on: digiday.com

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