Measurement Moves: Nielsen's Big Data Gets MRC Seal; Frank Friedman Joins Comscore

Retrieved on: 2025-01-23 15:07:10

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Audience measurement

Broadcasting

Market research

Television technology

Nielsen Media Research

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Measurement Moves: Nielsen's Big Data Gets MRC Seal; Frank Friedman Joins Comscore. View article details on hiswai:

Excerpt

Meanwhile, over at Comscore, one of NIelsen's rivals in the measurement business, named Frank Friedman as chief data and analytics officer and head of ...

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