Article Details

McDonald's brings back McDonaldland to unlock consumers' 'core memories'

Retrieved on: 2025-08-05 18:42:05

Tags for this article:

Click the tags to see associated articles and topics

McDonald's brings back McDonaldland to unlock consumers' 'core memories'. View article details on hiswai:

Excerpt

The fantasy world debuted in a 1971 ad but has not been featured in the brand's marketing for more than 20 years. The campaign includes a website, TV ...

Article found on: www.marketingdive.com

View Original Article

This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up
Book a Demo