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Marketers Need Artificial Intelligence to Reach the Segment of One

Retrieved on: 2017-12-26 11:33:45

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<div>eMarketer's Tricia Carr spoke with Radoslaw Dobrolecki, US business development director at retargeting technology company RTB House, about how <b>artificial intelligence</b> (AI) can help predict customer behavior at scale—even for the segment of one—and the challenges marketers face in this arena.</div>

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