Mapping the student journey: Good data, student-centric strategies, and a customised CRM ...

Retrieved on: 2024-11-28 19:09:52

Tags for this article:

Customer relationship management software

Services marketing

Brand management

Customer experience

Business computing

Customer relationship management

Marketing automation

Studyportals

Touchpoint

Comparison of CRM systems

Click the tags to see associated articles and topics

Mapping the student journey: Good data, student-centric strategies, and a customised CRM .... View article details on hiswai:

Excerpt

Which communications and website content do students engage with, and which do they ignore? ... The consulting firm Higher Education Marketing (HEM) ...

Article found on: monitor.icef.com

View Original Article