Kia: Don't call the Carnival a minivan (although it is)

Retrieved on: 2021-05-01 03:56:15

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Hyundai Motor Group

Kia

Minivan

Economy of South Korea

Companies

Cars

Russell Wager

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Kia: Don't call the Carnival a minivan (although it is). View article details on hiswai:

Excerpt

Those differences highlight one of the challenges Kia faced when devising a marketing strategy for the Carnival: The minivan segment is losing market ...

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