Inside Poppi's push into gaming as prebiotic soda marketing bubbles up - Retail Dive

The article describes PepsiCo's acquisition of Poppi, a prominent player in the functional beverage market, which includes prebiotic sodas. Poppi's innovative marketing strategies, social media engagement, and partnerships help target younger demographics, aligning with Shark Tank investor Rohan Oza's influence in brand development, though sharks and abiogenesis are unrelated in this context.