Incrementality, ROAS, and third-party cookies: How Home Depot overcomes its retail media ...

Retrieved on: 2024-06-24 17:44:51

Tags for this article:

Customer relationship management

Online advertising

Social information processing

Marketing mix modeling

Digital marketing

Attribution

Marketing mix

Social media measurement

Marketing activation

Retail media

Zach Darkow

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Incrementality, ROAS, and third-party cookies: How Home Depot overcomes its retail media .... View article details on hiswai:

Excerpt

Multitouch attribution (MTA) or marketing mix modeling (MMM) models help marketers measure incrementality. But marketers without as much MTA or MMM ...

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