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How to Build Category Leadership Through Strategic Influencer Marketing: Lessons from the ...

Retrieved on: 2025-06-22 21:53:01

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How to Build Category Leadership Through Strategic Influencer Marketing: Lessons from the .... View article details on hiswai:

Summary

The article details eufy's successful UK market entry by challenging dominant brands Dyson and Shark through influencer marketing led by Jordan Tew. Tags like "Social influence" and "Celebrity" highlight the pivotal role of influencers, including niche figures on TikTok, in reshaping brand perception and securing significant market share.

Article found on: influencermarketinghub.com

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