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How Successful South Korean Brands Create Value Through Immersion

Retrieved on: 2024-08-05 02:00:20

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Summary

The article discusses how South Korean brands leverage immersive, sensory-rich design strategies to engage consumers, particularly through visual appeal tied to K-pop. This aligns with tags like Product management, Brand management, and Customer experience, reflecting their focus on elevating brand presence and engagement.

Article found on: knowledge.insead.edu

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