How influencers are lending credence to India's modest fashion sector | Salaam Gateway

This article by Salaam Gateway explores how digital influencers are transforming India's modest fashion industry through strategic social media marketing.

The modest fashion market is experiencing significant growth, with Muslim consumer spending on apparel reaching $327 billion in 2023 and projected to hit $433 billion by 2028. In India, modest fashion is expanding beyond religious communities as women from diverse backgrounds embrace these sartorial choices for their elegance and comfort. Digital influencers have revolutionized brand marketing by creating authentic, relatable content that builds consumer trust more effectively than traditional advertising methods.

• Indian modest fashion brands like Forever Modest and Mushkiya are leveraging influencer partnerships to reach global markets and younger demographics
• Authenticity remains crucial in influencer collaborations, with brands emphasizing the importance of working with creators who genuinely embody modest fashion values
• Social media platforms are enabling Indian brands to connect with international customers across regions like the Middle East and Southeast Asia
• India's position as having the world's third-largest Muslim population, combined with skilled artisans and widespread internet access, positions it as a potential leader in the global modest fashion market