How a surf music powerhouse surfaced in the heart of Freehold - Jersey's Best

Magdalena O'Connell and Vincent Minervino showcase how a Freehold-based couple transformed their passion for surf music into Hi-Tide Recordings, a globally recognized record label.

This inspiring story reveals how two music lovers accidentally built an international surf music empire from their New Jersey hometown. Starting with local bands and the Asbury Park Surf Music Festival, they evolved from festival organizers to label owners after helping Canadian band The Surfrajettes with distribution in 2016. Their success led to opening Boro Records, a physical store that merges their online reach with community engagement.

• Global reach from local roots: Hi-Tide Recordings now represents world-renowned artists including The Ventures, the top-selling instrumental band of all time
• Community-focused expansion: Their new Boro Records store aims to create a tastemaker experience while supporting Freehold's cultural renaissance
• Creative partnership success: The couple combines Vincent's musical background with Magdalena's artistic vision for album artwork and vinyl variants
• Pandemic pivot: They transitioned to full-time music entrepreneurship during COVID-19, supported by their strong surf music community connections