Honeycomb Strategy appoints Lyla Thorn as marketing and content manager - Mediaweek

Mediaweek reports on Honeycomb Strategy's appointment of Lyla Thorn as marketing and content manager to strengthen the consultancy's brand positioning and accelerate growth initiatives.

Thorn brings nearly 10 years of marketing and design experience, including recent work as a social media strategist in South Korea and recognition as one of Australia's top 10 social media directors. The appointment comes as the eight-year-old behavioural science consultancy seeks to expand its industry profile after years of being the "industry's best-kept secret." Founder Renata Freund highlighted that having dedicated marketing resources will enable the delivery of long-awaited growth initiatives.

• Thorn combines marketing expertise with creative design skills, having completed AWARD School and won accolades for her strategic work
• Honeycomb Strategy continues investing in proprietary AI tools that blend behavioural science with technology for deeper client insights
• The consultancy recently presented keynote findings from its self-funded Science of Loyalty study at iMedia's Future of Marketing Summit
• Founded in 2017, Honeycomb has been recognised as one of The Australian's Top 10 Best Places to Work and was a Research Agency of the Year finalist