H&M to use AI-generated model 'twins' in marketing campaigns | Digital Watch Observatory

Retrieved on: 2025-03-29 22:02:15

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Deep learning

Machine learning

Computational neuroscience

Human appearance

Model

Generative artificial intelligence

Artificial intelligence

Digital fashion

H&M

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H&M to use AI-generated model 'twins' in marketing campaigns | Digital Watch Observatory. View article details on hiswai:

Excerpt

Fashion retailer H&M is set to introduce AI-generated 'twins' of 30 real-life models, which will be used in social media and marketing campaigns. The ...

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