Heineken Launches First-Party Data Strategy To Prepare For A Cookieless Future

Retrieved on: 2021-04-19 21:11:15

Tags for this article:

Click the tags to see associated articles and topics

Heineken Launches First-Party Data Strategy To Prepare For A Cookieless Future. View article details on hiswai:

Excerpt

But because DMPs are built on cookies and aggregate third-party marketing data, Heineken was limited by using DMP segmentation and needed a ...

Article found on: www.adexchanger.com