Global Enterprises Embrace Adobe and its AI Innovations to Power Growth

Adobe announces that 99% of Fortune 100 companies now use AI in Adobe apps, with nearly 90% of top enterprise accounts adopting AI-first innovations like GenStudio and Firefly Services.

The announcement highlights how leading enterprises are leveraging Adobe's unified AI platform to transform content creation and marketing workflows. Companies report dramatic efficiency gains, with IBM cutting content costs by 80% and reducing ideation time from weeks to just two days using Adobe Firefly. Adobe's AI solutions integrate creativity tools with marketing platforms, enabling personalized, on-brand content at scale through partnerships with Microsoft 365 Copilot and other enterprise systems.

• Over 40% of Adobe's top 50 enterprise clients doubled their spending since fiscal year 2023
• Major brands including IBM, ServiceNow, and Coca-Cola are using Adobe AI to accelerate campaign launches
• Adobe's agentic AI solutions reduce content costs while speeding up creative workflows
• The platform combines generative AI with traditional design tools for scalable marketing automation