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From 'dry and boring' to a brand with 'attitude': How PizzaExpress plans to reverse its fortunes

Retrieved on: 2021-06-28 05:48:45

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From 'dry and boring' to a brand with 'attitude': How PizzaExpress plans to reverse its fortunes. View article details on hiswai:

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The brand's new marketing boss believes a focus on innovation and digital transformation, as well as taking a few more risks creatively, will enable ...

Article found on: www.marketingweek.com

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