Freelancers: Are you pitching to the wrong markets?

Tide's global freelancer report analyzes Google search data to reveal the most in-demand freelance skills worldwide, showing how daily digital consumption habits are creating tomorrow's job opportunities.

The research confirms that video content dominates the freelance landscape, with filmmakers leading global demand at 280,000+ annual searches. Our appetite for quick, visual information drives opportunities in creative production, data analysis, and technical specialization. The findings show businesses prioritize professionals who capture attention and expand online reach, from SEO specialists to copywriters.

• Filmmakers top global searches, followed by SEO specialists, graphic designers, copywriters, and data entry specialists
• UK businesses prioritize SEO specialists and graphic designers, reflecting the digital marketing needs of 5.5 million SMEs
• Fastest-growing roles include web analytics (+88%) and content marketing (+71%), showing demand for specialist analytical skills
• Country-specific variations reveal distinct hiring patterns, with US markets favoring programmers while European markets seek diverse creative and technical talent