First-party behavioral data shows potential in Customer Engagement strategies

Retrieved on: 2024-07-07 23:17:58

Tags for this article:

Customer experience

Brand management

Management cybernetics

Customer lifetime value

Customer retention

Data driven marketing

Data management

Forrester Consulting

Click the tags to see associated articles and topics

First-party behavioral data shows potential in Customer Engagement strategies. View article details on hiswai:

Excerpt

Notably, respondents are also concerned with marketing automation (73%) and audience management and segmentation (69%). This indicates that marketers ...

Article found on: www.smehorizon.com

View Original Article