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EU Viewers Prefer Streaming To Broadcast, Use AVOD About As Much As SVOD

Retrieved on: 2021-03-05 19:41:15

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While CTV advertising is still relatively new in the EU, self-reported weekly ... Asked about the types of ads that are acceptable, 74% said they would ... of digital ad impressions for media aggregators versus premium publishers.

Article found on: www.mediapost.com

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