Dobbies partners with micro-donation charity Pennies to make giving easier at the till

Dobbies Garden Centres has partnered with Pennies, the UK's leading micro-donation charity, to enable customers to make 25p donations to Alzheimer's Research UK when paying by card at till points.

Launched during World Alzheimer's Month, this partnership offers garden centre shoppers a simple way to support dementia research with every purchase. The initiative builds on existing fundraising efforts including charity bulb collections and marathon participation, with Dobbies already raising over £30,000 for Alzheimer's Research UK since March. CEO David Robinson emphasizes how small donations can make a significant impact, noting that 1,000 customers donating 25p would fund 28 hours of vital dementia research.

• Customers can donate 25p to Alzheimer's Research UK when paying by card or digital wallet at Dobbies tills
• The partnership leverages Pennies' proven micro-donation platform, which has enabled over 286 million donations since 2010
• Dobbies has already raised £30,000 for Alzheimer's Research UK through various initiatives launched earlier this year
• Small donations accumulate to meaningful impact, with collective 25p donations funding hours of crucial dementia research