Discover Our New Digital Home Introducing SupernaturalBC.com - Destination BC

Destination BC launches the reimagined SupernaturalBC.com, replacing HelloBC.com as the province's official tourism platform.

This major digital transformation introduces a refreshed Super, Natural British Columbia® brand alongside six new destination brands, creating a unified online gateway for BC tourism. The platform features improved navigation, personalized experiences, enhanced terrain mapping, and integrated travel tips designed to better connect visitors with the province's diverse landscapes and experiences. Years of strategic development through extensive consultation have resulted in a cohesive brand identity that showcases everything from coastal rainforests to urban centers.

• Unified brand experience integrates revitalized provincial branding with new destination-specific identities
• Simplified navigation and enhanced terrain mapping improve user journey and trip planning capabilities
• Personalized features allow users to save favorite content while flexible design tools enable richer storytelling
• Ongoing enhancements planned including new multimedia content and interactive features for travelers and tourism partners