Data alone is not enough. Businesses need to invest in strategic tools to better analyse and ...

Retrieved on: 2020-11-22 21:55:11

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Marketing

Business

Services marketing

Brand management

Customer relationship management

Customer experience

Digital transformation

Cloud computing

Customer insight

Ben Goodman

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Data alone is not enough. Businesses need to invest in strategic tools to better analyse and .... View article details on hiswai:

Excerpt

Data from customers enables businesses to better understand the <b>customer</b> <b>experience</b>, identify which products are performing or underperforming, ...

Article found on: www.businesstimes.com.sg

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