Daily Search Forum Recap: October 13, 2025

This daily search marketing recap from Search Engine Roundtable covers the latest developments in Google's search ecosystem and potential technical issues affecting local businesses.

The article highlights several significant updates from Google, including an interview with VP Robby Stein about AI integration in search, the discovery of Google's "Goldmine" content ranking system, and concerning reports about missing call buttons in local search results. Additionally, Google has updated its Ads auto-apply recommendations and added new help documentation for Discover feed sources.

• Google's Robby Stein discussed how AI enhances rather than replaces traditional search functionality
• A potential bug or interface change has removed call buttons from Google local business listings, concerning local SEO professionals
• Google's internal "Goldmine" scoring system for evaluating page content quality was exposed
• Updates to Google Ads interface and new Discover feed documentation provide clearer guidance for marketers