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Customer acquisition is the only viable growth strategy in B2B, says Ehrenberg-Bass's Romaniuk

Retrieved on: 2021-04-29 15:45:00

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Customer acquisition is the only viable growth strategy in B2B, says Ehrenberg-Bass's Romaniuk. View article details on hiswai:

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The majority of B2B marketers believe brands grow through customer loyalty rather than customer acquisition, but that couldn't be further from the truth, ...

Article found on: www.marketingweek.com

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